Football is more
than 90 minutes.

One story leads to another.

The Football Rabbit Hole is an independent football storytelling project, created by a football fan who has loved the beautiful game for as long as he can remember - all the way back to the 1990s.

Of course, there’s a club close to my heart. But my greatest loyalty has always been to football itself.

I watch it from the stands and on television. I read about it, analyse it, travel for it and rarely miss an opportunity to visit a stadium - whether it’s a world-famous arena or a lesser-known ground with a story of its own.

What fascinates me goes far beyond what happens on the pitch. It’s the history, the people, the rivalries, the traditions and the stories behind familiar names. It’s also football as a social phenomenon, a cultural force and an economic powerhouse: how clubs became institutions, how communities built identities around them and how the game evolved into the global spectacle we know today.

That’s where The Football Rabbit Hole begins. One question leads to another. One story opens the door to five more. Before you know it, you’ve gone down the rabbit hole. And that’s exactly the point.

From research to the stands.

Some stories begin in books, archives and old newspaper reports. Others begin in the stands, walking through a stadium or exploring a city shaped by its football club.

The Football Rabbit Hole brings those worlds together: football history, culture, personalities, economics and first-hand groundhopping experiences. The photographs in the Stadium and Groundhopping galleries are taken by the author - a personal perspective on the places where the game lives.